Real estate professionals should ensure that their Web sites have both professional text and graphics to keep users from clicking to another site.

The text should use correct spelling and grammar, short paragraphs, and bullets to break up large sections. Furthermore, text should contain clear descriptions of the services offered and the web site's benefits.

Graphics are especially important; salespeople should consider hiring a professional to provide this service. The site should use only one set of colors, with a light background so that text is easy to read.

Finally, salespeople must be aware that audio, video, complex animations, and JavaScript take longer to download. Impatient users typically leave a site if the page load time is longer than 30 seconds.

InterMLS agents are furnished with their own customizable web site. The web sites provide all the services associated with our national virtual office:

Online Mortgage Approval
Online Help Desk (24/7 Support for you and your clients)
Appointment Desk
News Feeds
IDX Link
Customizable Services Links
Personalized Domain Names